Clik here to view.
The Incredible Invisible Man
If you aren’t online, you aren’t relevant. That is what I tell my clients who prefer to shy away from engaging in social media, promoting their articles or speaking engagements or updating their bios...
View ArticleClik here to view.
Share This!
I’ve blogged in the past about how law firms that don’t engage in social media are missing a huge opportunity to connect with their target audiences. Producing relevant, timely content and not sharing...
View ArticleClik here to view.
Kids These Days
What's This??? Sure is dusty. All the things we knew about growing up are becoming things of the past. Take still photography. The mail. Dial telephones, much less rotary phones. Cable TV. Calendars....
View ArticleClik here to view.
Should I Stay or Should I Go?
"Hey dummy, swing the bat!" When you are a base runner standing on second and your teammate gets a hit to the outfield, you face the daunting option of whether to stop at third or try for home. And...
View ArticleClik here to view.
Recapping the LMA Tech Conference
Yesterday, I attended the Legal Marketing Association Bay Area Chapter’s annual “Legal Marketing Technology Conference West” and found the sessions particularly fascinating – especially those that...
View ArticleClik here to view.
Logging Off: One Day at a Time
This weekend, numerous commentators made their annual resolutions for the coming year. Several suggested that they would spend more time offline in 2012. One even went so far as to say he would lay off...
View ArticleClik here to view.
To Lede or Not to Lede
Can't Stop Dancing As a consultant, I wear many hats. One of my gigs recently led me to the chambers of California’s new Chief Justice, Tani Cantil-Sakauye, who I will profile soon for a local bar...
View ArticleClik here to view.
What’s Doin, Kid?
One of the most common conversations PR agencies have with their attorney clients goes like this: PR Guy: “Hi Jennifer. I’m calling today to help identify new trends and developments in your practice,...
View ArticleClik here to view.
Ask Before You Write
It still happens. Even after numerous warnings and advice about the appropriate approach to writing an article, I get a 2,000 word article on a six month old topic. The article exceeds the word limit...
View ArticleClik here to view.
If Content is King, What’s the Best Approach for Getting and Keeping the Crown?
As law firms continue to move beyond staid brochures and websites and embrace what some have coined “content marketing” – blogs, articles, social media, etc. — the question of who should produce that...
View Article
